KUBOTA FARM SOLUTIONS KUBOTA PRODUCT RANGE OF AGRICULTURAL EQUIPMENT
Welcome to Kverneland Group Corporate Presentation 2026
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Kverneland Group’s Vision Being a Leading Provider of Intelligent and Efficient Farming Systems Contributing to Sustainable Agriculture, Serving the World’s Growing Population
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Kverneland Group’s Mission Our Mission is to Develop, Market and Support Products, Systems, and Services that are Giving Superior Value to Customers through out the Whole Value Chain. Our Products & Innovations Shall Contribute Positively to the Contractors and Farmers’ Development & Long Term Success.
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Kverneland Group in Brief
Kverneland Group is a leading international company developing, producing, and distributing Kverneland, Vicon, and Kubota agricultural implements, electronic solutions, and digital services.
Productivity, efficiency, and sustainability are 3 important principles in today's agriculture, driving us every day to continuously develop our Agricultural Implement Technology. Kverneland Group offers an innovative range of soil and seeding equipment, forage and bale equipment, spreading, spraying, electronic solutions and digital farm services for agricultural tractors and implements. The Group was founded in 1879. The Kverneland Group factories are located in Norway, Denmark, Germany, France, The Netherlands, Italy, Russia and China. The Group has sales companies in 13 countries and exports to another 60 countries. At the end of 2025, Kverneland Group had 2 362 employees of which 80% work outside of Norway. Since 2012 Kverneland Group is part of Kubota Group.
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Kverneland Groups History
1991-1998 Acquiring Maletti, Italy (PTO implements) Taarup, Denmark (Forage implements) Accord, Germany (Seeding) Greenland Group (Forage & Baling – Vicon Brand) and Rau Gmbh
1879 Factory founded by O.G. Kverneland (Production of Scythes & Sickles) Norway
1983 Kverneland AS is listed on
1928 The first Kverneland tractor plough is developed
Oslo stock exchange
1972 Launch of the reversible plough, worlds first reversible plough with automatic stone release
1894 Production of horse ploughs and harrows starts
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Kverneland Groups History
2013 Reopening of
2012 Kubota Corporation acquires Kverneland Group and takes full ownership in May ‘12
2008 Opening of Metz Distribution Centre
2011 Kverneland Group enters a long term joint venture commitment with Gallignani srl
Kverneland Group Soest Factory with new paint shop
2012 Kverneland Group purchase the baler factory from Gallignani s.p.a
2014 iXperience center in Nieuw-Vennep opens at Kverneland Group’s Crop Care Factory
2010 Purchase of IP rights for Loader Wagons & Transport from Veenhuis
2011 Kverneland Group opens new assembly plant in Daqing/China
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Kverneland Groups History
2026 The remaining 20% of the shares in ROC S.R.L.(located in Italy) is acquired and ROC S.R.L. is now fully owned by Kverneland Group
2023 Kverneland Group acquires BCT, specialist in mechanical weeding, located in France
2016 Investments at the plough factory (NO) in new halls for hardening processes and R&D activities
2018 Kverneland Group moves its central distribution centre for spare parts to a new location in Thionville, France
2022 Kverneland Group acquires 80 % of the shares
in ROC S.R.L. located in Italy
2022 Kverneland Group celebrates being 10 years part of Kubota
2017 Kverneland Group acts as a distributor of sister company Great Plains in Western Europe, Poland and Hungary
2025 Kubota Group opens a new EU
2019 Kverneland Group celebrates 140 years
Headquarter in the Netherlands
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Vicon History
1968 First disc mower introduced
1910 Hermanus Vissers starts his agricultural contracting business in Nieuw-Vennep, The Netherlands
2002 Vicon introduces the worlds largest 4-rotor 15m rake
1957 The basis for Vicon reputation as a spreader specialist
1988 Greenland / Vicon takes over the factory and products for Forage harvesting equipment from FAHR/KHD
1982 In the early eighties
Vicon started building up a
complete range in baling equipment
1990 The Vicon disc
1949 The start of producing
1982 Pioneer in development of electronic control systems
1962 The application of a low pressure pump allowed the use of new generation of fine spraying jets to improve spraying accuracy
spreader is introduced
machines on a large scale by Herbert Visser
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Vicon History
2018 Vicon launches GEOMOW and GEORAKE
2010 Vicon celebrates its 100 years anniversary within farm mechanisation
2016 First FastBale sold, performing non stop baling/wrapping
2005 Introduction of the new EXTR∆ generation with new cutterbar concept
2025 Introducing Vicon DM Sensor at Agritechnica
2011 Introduction of GEOSPREAD
2023 Enhances Vicon Spreader Range (RO-M W PRO Series)
2019 Vicon Extra 700 Mower Conditioners received Technical Innocation Award 2020 at Royal Highland Show, UK
2016 Award winning Vicon QuattroLink mowers
2023 New High-Capacity Vicon Rakes and Tedders launched
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Kverneland History
1952 The Kverneland Silofork (hay fork) is introduced
1879 Factory founded by Ole Gabriel Kverneland (Production of Scythes, sickles and knives)
1894 Production of horse ploughs and harrows starts in 1894
1928 The first Kverneland tractor plough is developed
1972 Launch of the reversible plough, world’s first reversible plough
with automatic stone release
1882 The first plough is exhibited in Stavanger, Norway, and O.G Kverneland receives a diploma
1910 Plough production takes off. The horse drawn plough hits 1st record
1966 Start with Accord pneumatic system
1983 Kverneland AS is listed on the Oslo stock exchange
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Kverneland History
1996 Acquired Accord,
2000 Acquired business area “seeding” from KLEINE
2004 Launch of the CT- Line (Conservation Tillage). Kverneland celebrates its 125 years anniversary
1992 Launch of the Kverneland Packomat, that
1985 Start with Precision drills
Germany (Seeding)
integrates ploughing and packing into one operation
1986 Kverneland merges with Underhaug, adding bale wrappers to the Kverneland product range
1993 Acquired Taarup, Denmark (Forage implements)
2003 Kverneland Ecomat System (Seedbed preparation)
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Kverneland History
2023 Kverneland acquires BCT, France, mechanical weeding range
2019 Kverneland
2013 Launch of the Kultistip and Qualidisc Farmer
celebrates its 140 years anniversary
2022 Kverneland launches PUDAMA, a systematic focused spot fertiliser application during maize sowing
2017 Launch of mounted Turbo range and ISOBUS Cultivators
2024 Kverneland
Premium FastBale Sets World Record baling
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About Kverneland Group Worldwide
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Kverneland Group Organisation Chart
President & CEO Arild Gjerde
Executive Board: Arild Gjerde, Claus Udengaard Thomsen, Lars Rotseth, Martin Nordhaus, Shin Toda and Tor M. Brunes
Finance & Controlling Tor M. Brunes
Strategic Product Management & R&D Claus U. Thomsen
Commercial Strategy & Operations Martin Nordhaus
Sales and Distribution Arild Gjerde
Supply Chain Lars Rotseth
Strategy & Planning Shin Toda
Corporate Functions Reporting lines to EXB members
Commercial Product Management
Sales Area I and II
Factories
R&D
Germany
Business Development
Procurement, planning (PSI)
Product Marketing Management
Strategic Product M
France
After Sales
KPS Man. engineering
Strategic Expansion New Business and M&A
Group pricing and Forecast (S&OP)
Distribution Development
Marketing & Comm.
Group volume and stock of finished Goods
Tech. Service
Controlling, Compliance
Information Technology
Group HR
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Product & Solutions offering
HARVESTING PRODUCTS
ARABLE PRODUCTS
Weeding Equipment Rotary Hoes, Inter-row Cultivators,
Bale Equipment Balers, Non-stop Balers, Wrappers, Choppers and Rotary Tillers
Crop Care Equipment Sprayers, Spreaders
Forage Equipment Mowers, Tedders, Rakes, Bale Choppers
Soil Equipment Stubble and Seedbed Cultivators, Compact Disc Harrows, Subsoilers and Strip Tillers
Soil / Seeding Equipment Precision Drills, Seed Drills, Seed Drill
Plough Equipment Conventional Ploughs, Reversible Ploughs, Eco Ploughs and Packers
Merger Equipment
Guidance Interface
Combinations, Tine Seeders and Power Harrows
Connected Implements: Sync is a connectivity device installed on Kverneland, Vicon and Kubota ISOBUS implements. This gateway allows the connection of the implements to the cloud. In this way, it will be possible to use remote tools like ServiceCentre or FarmCentre.
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Plough Equipment
Manufacturing site located in: Klepp, Norway Production of Plough Equipment, Conventional ploughs, Reversible ploughs, Eco ploughs and Packers
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Cultivation Equipment
Manufacturing site located in: Les Landes-Genusson, France Production of Stubble and Seedbed Cultivators, Compact Disc Harrows, Subsoilers, Strip-Tillers
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Weeding Equipment
Manufacturing site located in: Les Landes-Genusson, France Production of Inter-row Cultivators, Guidance Interfaces and Rotary Hoes
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Seeding Equipment
Manufacturing site located in: Soest, Germany Production of Precision Drills, Seed Drills, Seed Drill Combination, Tine Seeders and Power Harrows
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Crop Care Equipment
Manufacturing site located in: Nieuw-Vennep, The Netherlands Production of Field Sprayers and Fertiliser Spreaders
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Forage Equipment Manufacturing sites located in: Kerteminde, Denmark Production of Mowers, Tedders, Rakes and Bale Choppers
Manufacturing sites located in: Gottmadingen, Germany Competence Centre for Rakes and Tedders
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Bale Equipment
Manufacturing site located in: Ravenna, Italy Production of Balers, Bale-Wrapper Combinations, Bale Wrappers and Choppers
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Merger Equipment Manufacturing site located in: Rimini, Italy Production of Merger Equipment
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Kverneland Group Manufacturing Sites
Kverneland Group Ravenna Italy Round Balers, Bale Wrapper Combinations, Bale Wrappers and Choppers
Kverneland Group Les Landes- Genusson France Stubble and Seedbed Cultivators, Compact Disc harrows, Subsoilers, Strip Tillers, Inter-row Cultivators, Guidance Interfaces and Rotary Hoes
Kverneland Group Klepp Norway Ploughs
Kverneland Group Kerteminde Denmark Disc Mowers, Disc Mower Conditioners Rakes & Tedders
Kverneland Group Mechatronics The Netherlands Electronics Solutions for Tractors and Agri-Implements
Roc Italy Mergers
Kverneland Group Soest Germany
Kverneland Group Lipetsk Russia Cultibar Airseeders
Global Parts Distribution centre Metz France Satellite warehouses : Klepp (Norway), St. Helens (UK) Jönköping (Sweden)
Seed Drills, Precision Drills Power Harrows and Seeding Combinations
Production and assembly of Arable, Seeding equipment and Ploughs
Kverneland Group Daqing China Assembly of Complete Range of Kverneland machine models
Kverneland Group Nieuw-Vennep The Netherlands Field Sprayers, Fertiliser Spreaders
Smart Farming technology by Mechatronics Manufacturing and Competence Center located in: Nieuw-Vennep, The Netherlands Kverneland Group has it’s own advanced Competence Centre for electronic steering and control solutions for agriculture implements. Mechatronics is taking a leading position in developing intelligent implement systems by incorporating high technology into the most user friendly, seamless farming solutions.
Satellite warehouses located in: Klepp, Norway St. Helens, UK Jönköping, Sweden Torun, Poland
Global Parts Distribution and After Sales
Global Parts Distribution centre located in: Metz, France
Genuine Parts and Services Kverneland Group parts are manufactured to the same high standards and strict specifications as the Kverneland Group machines. Genuine Parts will always work and fit as intended and will keep your machine running at maximum performance. Only genuine Kverneland Group parts are the guaranteed solution to achieve what is expected of our high quality products and solutions.
*Terms and Conditions apply.
Standard Two Years Warranty We believe in our high quality products!
Our machine design comes from long study, thorough test plans and passion from experienced R&D engineers to optimise the quality and efficiency leading to high customer satisfaction year after year. Implements produced by Kverneland Group (all brands) delivered from 1st September 2022 come standard with a two-year warranty from the date of delivery.*
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Transforming Farming Systems for a Sustainable Future
As part of Kubota, we have Environment, Society and Governance (ESG) integrated in our overall business strategy and purpose, focusing on how we treat people and the planet.
Sustainability for the Environment
Sustainability for the Farmer
Adaptation of Farming and Implement Systems
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Farming For a Better Tomorrow
We therefore continue to strive for a better tomorrow with our precision farming product offering. Making sure farmers can be more sustainable and efficient in everything they do. With our electronic systems like Tellus 700 or Tellus 1200, we help the farmer to achieve a higher yield , while our telematics tool FarmCentre enables the farmer to be fully in control of tasks and reporting online . Each and every product is made to benefit the farmer and the world.
CHALLENGES TO FEED THE WORLD
Food security and climate change are two of the planet’s most pressing concerns. To meet these ever-growing food demands in a sustainable way, we need to produce more with less. Less water, less inputs, less energy and less waste.
SAME FIELD – HIGHER YIELD As Food demand increases and Land availability decreases, Farmers need to improve the efficiency of their processes to get the maximum yield from every square meter.
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Smart Farming starts here!
Remote Service
Implement Apps
FarmCentre
MyKverneland MyVicon
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Technology and Solutions Offering
Since the late 90s, Kverneland Group has been strongly investing in the development of smart/precision farming technology for implements aimed to make the practice of farming more easy, accurate and controlled when it comes to growing crops and raising livestock. Our key basis component is the ISOBUS technology on the implements, and terminals to make use of information technology such as GPS guidance, control systems, sensors, variable rate technology, automated hardware, telematics, and software.
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Leading role in driving ISOBUS forward
All ISOBUS machines produced by Kverneland Group can be recognised by the AEF/ISOBUS logo. Whenever you see this logo on your machine, you are ensured of the ISOBUS compatibility from tractor to machine and machine to tractor, meaning that all data collection from your machine(s) is centralised and can easily be transferred to your terminal (e.g. Tellus 700 / Tellus 1200) in your tractor cabin.
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Medals and Awards
LAMMA 2025-UNITED KINGDOM
INNOV’SPACE 2025 IN FRANCE
SOMMET DE L’ÉLEVAGE 2025 IN FRANCE
Gold Award for Grassland Innovation of the Year: Kverneland 55100 Mower Conditioner with CurvePilot Bronze Awards for Arable Establishment Innovation of the Year: Kverneland Rotago F Power Harrow Bronze Awards for Digital Technology Innovation of the Year: Kverneland Sync and Service Centre
1 Star Award for Kverneland CurvePilot Kverneland Closed Transfer System (CTS)
Sommets D'OR award for Kverneland CurvePilot Kubota TIM
Kubota TIM Baler 2.0 Kubota TIM Spreader
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Strong Online Presence!
We are a social company - being online to meet and interact with our customers and stakeholders is important for us!
Kverneland and Vicon
Kverneland and Vicon
Kverneland Group
Visit us on: Websites (corporate and national) Kverneland Group, Kverneland and Vicon
Kverneland Group
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Career opportunities in Kverneland Group!
SEE OUR VACANCIES AT: JOB VACANCIES
We are an international market leader in supporting and transforming the agricultural industry. Our long history and pioneering legacy directly result from the collaborative efforts of a culturally diverse group of people working across the globe. Whether you’re an experienced professional or a well-qualified graduate, we offer exceptional opportunities to build your career in several working areas.
Visit us at kvernelandgroup.com
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